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Retailer Margin Guide: Making Money Selling LED and Solar Lighting
A practical guide to pricing, mix and reorder habits that help lighting retailers earn healthy margins.
Good margins in lighting come from the right product mix, not from the lowest price on every item.
Build a three-tier range
Keep an entry product that brings customers in, a core product that sells in volume, and a premium product that lifts your average margin.
Add the accessories
Power supplies, connectors, controllers and mounting parts carry good margin and raise each bill.
Stock what moves
Track weekly sales, reorder fast movers early and clear slow lines before they tie up cash. Seasonal peaks such as Diwali, weddings and summer outdoor lighting are worth planning for.
Use trade pricing
Buying in quantity lowers your cost per unit. Ask for trade pricing and confirm minimum order quantities for each line.
Add solar
Solar lights are a growing category with no installation work, which makes them easy for customers to buy and easy for you to sell.
Buying for your shop or project? Request trade prices or browse the full range. Minimum order Rs 5,000, delivery across India.
Read next: What should retailers stock for Diwali?